Family Car Theory August 16, 2006
Posted by Stephen Sammartino in Journey, Marketing Insight, Venture Capital.1 comment so far
Today we met with a Venture capitalist and potential business partner. He arrived in a Range Rover 4WD. A flash car in any country.
Got me thinking about his general financial position. Cars create strong impressions about wealth and success. If a potential business partner arrives in a 20 year old junk heap you can’t be blamed for thinking you don’t want to deal with him.
Your best bet is a new-ish family sedan such as a Ford or Holden. It removes the question from peoples mind on both sides of the equation.
You want to remain confident in their ability, but you certainly don’t want to believe they are about to stitch you up and buy a new car with the profits.
What message does your vehicle send to your investors?
