Precipice Theorem August 23, 2006
Posted by Stephen Sammartino in Business planning, Marketing Insight.trackback
Once upon a time in a land called “the Western World” a beast called Mass Production was born. Many wealthy industrialists earned some lovely little profits by making widgets for the masses. The people loved their western widgets and proudly consumed them and showed all their friends.
They all grew richer and consumed more and more. Everyone lived happily ever after… for about 200 years. Then the Wicked Witch called ‘Dichotomy of incomes” arrived. She placed an evil spell on the mass market conglomerates and ruined it for all the wealthy Industrialists. The profits fell out of the mass market and she turned the world on its head.
Enter; Precipice Theorem (p) Only on the extreme edge do highly profitable entrepreneurial opportunites exist.
If you want to have a successful start up, then make sure your “Idea” is on the precipice. A product for everyone is a product for no one. Besides, all this space is already taken by the biggest companies on the planet.
[...] A week ago I wrote about the Precipice Theorem. Here is an example. Heard of these bands? [...]
[...] We have recently come up with a revised strategy to launch our start up business and brand. The interesting thing about the strategy is that it lives on the precipice. Which means it could really boom and change our whole proposition and propensity for success, or it could really bomb and fail. In short we have adjusted our strategy for launch. Our contingency will now be the original strategy if the new ‘phase 2’ launch fails. [...]