Old is the New New
What categories and industries have disappeared?
How can you bring it back?
What spin would you put on it?
How do you make it relevant today?
Why did it die?
Maybe they should have charged customers what it cost?
Maybe the customers would have been prepared to pay for it?
Maybe the old profits are waiting for you?
[...] They only do chocolate. That’s it. But they are the experts. Classic single minded proposition. All five senses in action at retail level. Eat in or takeaway. Breakfast lunch and dinner, chocolate is the only thing on the menu. There retail concept is very clever. They have a viewing bay where you can watch the gourmet chocolatiers in action. After all old is the new new. The emotional connection is made in a way that can’t be done with TVC’s and interuption marketing. [...]
[...] Old world packaging [...]
[...] Get connected physically. Nothing beats facetime and smart social networking organizations are getting back to basics. Creating old school events like business networks such as Rotary have been doing for years. Old is the new new. [...]