Start Up Blog

Old is the New New

Posted in Business planning by Steve Sammartino on August 25th, 2006

What categories and industries have disappeared?

How can you bring it back?

What spin would you put on it?

How do you make it relevant today?

Why did it die?

Maybe they should have charged customers what it cost?

Maybe the customers would have been prepared to pay for it?

Maybe the old profits are waiting for you?

3 Responses to 'Old is the New New'

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  1. Theatre at Transaction « Start Up Blog said, on October 28th, 2006 at 6:05 pm

    [...]  They only do chocolate. That’s it. But they are the experts. Classic single minded proposition. All five senses in action at retail level. Eat in or takeaway. Breakfast lunch and dinner, chocolate is the only thing on the menu. There retail concept is very clever. They have a viewing bay where you can watch the gourmet chocolatiers in action. After all old is the new new. The emotional connection is made in a way that can’t be done with TVC’s and interuption marketing. [...]

  2. Not from here « Start Up Blog said, on March 21st, 2007 at 10:29 am

    [...] Old world packaging [...]

  3. Social Networking – let’s get physical « Start Up Blog said, on March 19th, 2008 at 9:21 am

    [...] Get connected physically. Nothing beats facetime and smart social networking organizations are getting back to basics. Creating old school events like business networks such as Rotary have been doing for years. Old is the new new. [...]

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