Start Up Blog

Answer These

Posted in Business planning by Steve Sammartino on September 4th, 2006

What have you got?

Who is it for?

Why do they want it?

How have you protected it?

How much money do you need? (then x 4)

What other than money do you need?

4

Posted in Marketing Insight by Steve Sammartino on September 4th, 2006

These are my 4 start up maxims. Detail is limited so you can use your imagination.

1. Make once sell many times (buy once, design once)

  • Efficiency is not evil.

2. Customer is consumer (no middle man)

  • Cash flow, proximity, reduced complexity, short cycles.

3. Aligned to environment or health concerns

  • The future of business (and humanity) is about these two factors

4. Theatre at transaction

  • Humans are emotional beings. Subconscious. Premium pricing.

I wouldn’t consider a start up unless it has all four. I’ll do a separate entry on each if any of you out there request more detail.