4
These are my 4 start up maxims. Detail is limited so you can use your imagination.
1. Make once sell many times (buy once, design once)
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Efficiency is not evil.
2. Customer is consumer (no middle man)
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Cash flow, proximity, reduced complexity, short cycles.
3. Aligned to environment or health concerns
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The future of business (and humanity) is about these two factors
4. Theatre at transaction
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Humans are emotional beings. Subconscious. Premium pricing.
I wouldn’t consider a start up unless it has all four. I’ll do a separate entry on each if any of you out there request more detail.
[...] Opportunities for entrepreneurs are boundless in this sphere. Regular readers will note my entry “4”, which espouses focus on the environment for a start up. [...]
[...] On the flip side, when trying to get new customers, it is very hard to demand money up front. Most re-sellers have terms of trade. For example, payment net in 30 days. This creates the cash trap. In my blog entry 4, I wrote about the customer being the consumer as a must have. The ‘cash trap’ is the reason why. It reduces the impact of the cash trap. It improves cash flows by reducing the gap in time between inputs paid to revenue received. [...]
[...] In a recent blog entry “4″ I described my version of must haves for any start up opportunity. One of these was was Theatre At Transction. While wondering through Melbourne I came across a perfect example. The store is called KoKo Black. [...]
[...] Try leveraging human capital instead. You can still build a global brand, you can still get scale and you can still achieve automation. You can still achieve 4. [...]