Brand Names
Ben Rowe points us to Good Brand Naming practice.
I’ll also add the following two rules:
- Make sure it is available
- ASIC – Australian corporate governing body. You can do a search on line at…. They are not defined by category unlike trade marks
- Web domains, Google search.
- Trade Mark (IP Australia) - defined by category
- Business name registry - you don’t have to be incorporated to register a name here.
- Make sure it doesn’t mean ‘dog balls’ in another language. Unless of course you are selling dog balls.
Lastly, how does your brand name work as a verb?
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Unsure of how keen investors are in your business? 
Answer this question:
How quick do they return your phone calls?
You can learn a lot from your teenage years. The girl or guy who didn’t return your calls… well the same principals apply. They’re not interested. Move on. Time is limited.
It’s the same situation for customers, suppliers and VC’s. Sure it makes sense to chase people early on, but not perpetually with little reaction. You’ll know if you’re a priority. And for those who share your dream you will be. Focus on finding them.
