Start Up Blog

Unlearning

Posted in Business planning, Marketing Insight by Steve Sammartino on October 16, 2006

Many entrepreneurs start their careers working for big business. I did. There are many things you can learn from big business. One of which is Critical Thinking – the ability to analyse a set of circumstances and make a commercial decision.

Every start up has gaps. Gaps in strategy, gaps in the launch campaign and gaps in financing the venture. Gaps that would usually be criticized in large conglomerate X during a Critical Thinking session.

If you want to get your business off the ground you must Unlearn some things. Critical Thinking is one of them. What you need is Complimentary Thinking. Pointing out the good and building on the parts that will work.

You need a form of thinking to build on what you have, not the type of thinking that leads to finding a reason not to do something. This is really one of the differences between being a Marketer and an Entrepreneur.

One Response

Subscribe to comments with RSS.

  1. Tom Derrett said, on February 3, 2007 at 3:07 am

    I to started my career with a large multi-national company that was focused on exactly what you wrote.

    I will take your advice and apply it to my every day thoughts about growing our business.

    Thanks

    Tom


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,221 other followers