Start Up Blog

Single Minded Proposition

Posted in Ideas, Marketing Insight by Steve Sammartino on December 17th, 2006

It’s easy to forget the number one rule when ensconced in your start up – the Single Minded Proposition. So many good ideas…. You have to forget them all except one, and own that in the mind. In case you’ve forgotten here’s a good reminder of a great product with a totally single minded offer:

 

Black Penny (1st stamp)                 The Postage Stamp    

 

It does one thing from start to finish. There is no confusion in the consumers mind. It does this thing until it reaches its destination. Stamps have been singled minded champions for nearly 200 years.

Sometimes it’s what your brand doesn’t offer that matters.

3 Responses to 'Single Minded Proposition'

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  1. Single Minded Proposition – V 2.0 « Start Up Blog said, on February 21st, 2007 at 10:26 am

    [...] admin, Audience (Consumer). trackback There is nothing more powerful in business or marketing than this. It allows the other important things to happen. Like being remarkable, sexy, premium, eyeball [...]

  2. moza said, on December 5th, 2007 at 3:54 pm

    Can I buy this stamp? How much does it cost? I’m from Malaysian Philatelic Bureau.

  3. Sustainable Business Proposition « Start Up Blog said, on August 26th, 2008 at 12:48 am

    [...] strategy by Steve Sammartino on August 26th, 2008 One of my favourite business maxims is the Single Minded Proposition. The retailer below ‘used’ to have a single minded proposition as a $2 shop. [...]

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