Start Up Blog

The Long Tail

Posted in Marketing Insight by Steve Sammartino on January 4, 2007

book jacketI am about 70% of the way through The Long Tail by Chris Anderson.

This book possibly defines a new economic order. I’m inspired. 

I think it really explains where the opportunities are for entrepreneurs in a web 2.0 environment and why.  

It also demonstrates how broadband cables and the digital networking of niches may just save the world from bland homogenization. 

3 Responses

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  1. Crazy said, on January 5, 2007 at 11:04 am

    What are some of the opportunities in this revolution for entrepreneurs?

  2. Stephen Sammartino said, on January 5, 2007 at 5:31 pm

    The key opportunities are:

    For really niche products (high margins)
    Outsourcing production
    Virtual orgnaisations
    Facilitating fragmented demand
    Premium pricing through providing for specific needs
    Low start up costs
    Connecting consumers / people who couldn’t find each other before

    Do what bricks & mortar retailers can’t.

  3. […] Anderson is an incredibly clever guy. I thought his book ‘The Long Tail’ was and is the future of business. But when it come to ‘free’ he has got it wrong this time. As has Seth Godin and all […]

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