Nurturing January 19, 2007
Posted by Stephen Sammartino in Audience (Consumer), Marketing Insight, entrepreneurship.trackback
I went to have an MRI scan on my back. Not getting old, just injured! For those who don’t know MRI machines are big and scary.
Not so good for the paranoid and claustrophobic. The thing that stayed with me was the experience and how the staff made me feel. They metaphorically held my hand through the entire procedure. They managed my expectations right from the start. The doctor told me about the machine asked questions. At the clinic they again advised the machine looked scary and told me I’d be in a tunnel with no space. Handed me an emergency panic button, and told me the machine makes noises like a car smash. Then gave me a list of CD’s to listen to while having the procedure. (headphones & catered for all tastes too). All this cost nothing.
Net result was to minimise an uncomfortable experience. Not all products are about providing emotional highs and discretionary expenditure. Maybe your start up is about providing a service people don’t like, maybe you’re a dentist. What things can you do to make it a remarkable anxiety reducer?
i went for an mri scan also, i am 15, on my brain so i was fully inside the machine. I agree the staff at the hospital (Huddersfield Royal Infirmary, West Yorkshire, UK) made me feel very welcome but i would not do it again.
i had a tumour removed in october last year. i lost part of my bowel and lost the use of my bladder. since then i have noticed lumps growing on the outside of my skin. i am only out of hospital after having my bowel examined which was clear. But now i am going for my mri scan. I have had ct scans i have had tests in places you would not believe but nothing scares me as much as being in a small place. I am only 33 years of age(feeling like 90 at the moment)
Next week will be my 3rd experience with MRI. The first one was horrendous, as I am claustrophobic. I thought I was going to have a heart attack. I won’t even go into a sports car or the back seat of a 2 door vehicle. The 2nd, last year, was much better. I guess they call it an open MRI. I had at least a 1 foot distance between me and the machine, and my body was outside. Nevertheless, even with the help of a very caring and knowledgeable staff, I was still running out of breath and my heart was pumping like crazy. I can’t believe that with all the wonderful scientists and inventors we have around in the world, no one has done anything to correct these machines that resemble medieval torture devices.
I have to get an MRI tomorow. I’m only thirteen and am really claustraphobic. I’m really nervous.