Start Up Blog

First to Market?

Posted in Distribution, Ideas, Launch, Marketing Insight, brands, entrepreneurship, strategy by Steve Sammartino on January 30th, 2007

 

Being first to market is the best way to ensure success. (please re-read the last sentence) You’re inventing money. But it’s still possible to make significant dint in the market if you’re late and better, or you’ve pulled a copy cat move in a new geography.

Just in case you’re halfway through a startup launch and you’ve been devastated to find another player doing ‘your idea’, I’ve pictured a few inspirations to help you stay the course.Google logo

 

 

 

                        late but better

 

 

 

 

                        

 

 

         copycat in new geography

 

 

 

 

          late but better

 

 

 

 

 

copy cat in new geography (NZ Ebay)

($700m sale price)

 

 

 

 

           late but had distribution

 

 

 

 

 

 

  late, but cheaper production method