Problem or symptom?
Climate change is regarded by many as the biggest problem facing the global community. It’s an issue that is unlikely to be resolved any time soon due to the fact the climate change isn’t the problem. It’s actually the symptom. The problem is excessive consumption.
Everything we do (consume) happens to emit greenhouse gases. Driving, eating, buying, mining and buildings all consume energy and resources being manufactured, delivered and used. Governments and corporations are unlikely to encourage reduced consumption because apparently, growth is good.
It’s no different with early stage business development. If you’ve got an issue make sure you focus on the problem, not the symptom, or you’re unlikely to solve it.
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