Losing interest
It’s vital to get our projects to market quickly. When projects drag on, we can lose interest in it. We’re tired, bruised and scared from the battle - the battle of bootstrapping. We often lose interest when it counts most, close to launch. We get sloppy.
Our audience doesn’t care. Why should they? All they see is our offer and our enthusiasm when we engage them. If we’ve lost interest in our project then, why should they be interested?
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