Start Up Blog

Trial

Posted in Audience (Consumer), Distribution, Ideas, Launch, Marketing Insight, Retail, Selling, entrepreneurship, strategy by Steve Sammartino on April 24, 2007

We should use these words selling our start up to a first time customer:

‘Let’s do a trial’ 

It might be a small order, even one box. 

It’s a great fear remover. In their mind they’re not really buying it. In reality, nothing is different, except their risk perception is lowered. We’re just confirming that nothing is fixed and it’s Ok to try something new.

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  1. trafficadvertising said, on April 25, 2007 at 1:57 am

    This is a very short and meaningful post…keep up ur blogging…KIT

    Reply
  2. Start Up Blog « Traffic and advertising said, on April 25, 2007 at 1:57 am

    [...] Trial April 24, 2007 [...]

    Reply

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