Here’s a new product which demands eyeball time. 
A stress remedy in an everyday format.
It’s everything an energy drink isn’t. It’s the opposite in fact.
Further inspection will reveal:
A single minded proposition (100mls – not about hydration just the remedy), first to market, wildcard ingredient (jujube), targeted yet limited distribution (only available on the net & they deliver right to your cubicle) and many other startup strategies espoused on this blog.
With no lack of stress in the world there seems to be a lot of potential in this launch.
Maybe there are overseas distribution opportunities for entrepreneurs?