It’s quite difficult. It depends on someone really, really caring about what we have to offer. And then, the person who really, really cares about it has to find someone else who equally really, really cares about it. And so on.
What does ‘care’ mean?
is entertained by,
must have,
must buy,
will make life significantly easier,
will make them money (rich?),
will save them a lot of money
will make them popular
will make them leading edge, cool…
It’s all about ego, impressing ‘their’ permission database, not yours.
If you think you’re going to tell a few friends who will miraculously take your startup viral, generate a zillion orders and distribution deals, then think again. Traditional awareness tools are still required to some extent to get a critical mass, and once this has been achieved, it needs to be worthy, and worthy means our audience really cares.
2 thoughts on “The truth about viral marketing”