Start Up Blog


Momentum is the key to the success for any start up. 

In classical mechanics, momentum is the product of the mass and velocity of an object. P=mV


The start up blog definition is a bit simpler: 

Momentum  = How big you are X How quick you do things. 

Hence, the momentum of anything will increase if either of the above factors increase while the other factor remains constant. That is, you don’t need both factors to gather momentum.


A small thing moving fast can gather momentum. A big thing moving slowly can gather momentum. This is why big companies (although they react slowly) still have momentum, their mass helps them maintain their forward motion and ulitmate power.


The lesson for start ups is simple;

We want to gather momentum

We are small

We must focus on speed

9 Responses

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  1. […] Maintain Momentum. Go back to back in sporting parlance. The ability to maintain public interest and is diccicult […]

  2. […] To beat them you must focus on momentum. We most not do what they do, we must not compete on their level. […]

  3. […] putting momentum above all […]

  4. Why iterations matter « Start Up Blog said, on October 8, 2009 at 2:47 pm

    […] Why iterations matter Posted in entrepreneurship by Steve Sammartino on October 8, 2009 When it comes to startups iterations matter a lot. They are evidence of the business pulse. They mean we are progressing and building momentum. […]

  5. Entropy & business « Start Up Blog said, on January 14, 2011 at 10:13 am

    […] levels’. The problem with startups is that we are so focused on gaining initial traction and momentum that we forget about the upkeep. We are so focused on the next win, improvement or iteration, that […]

  6. […] Sammartino made an interesting observation about momentum on his blog. In physics, momentum is the product of the mass and velocity of an object. As a startup, we […]

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  8. […] off the list. Not doing anything or procrastinating on a choice is the enemy of momentum. And momentum is game […]

  9. […] entering a realm where value needs to be created, and implementing a set of behaviours that lead to momentum and serendipity. This is a more accurate description of how a ”pre success” strategy […]

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