Start Up Blog

Presentation Props

Ever the showman, Steve Jobs showed us how it’s done – again.

     

He didin’t need large flat screens

He didn’t need to buy the rights to a Beatles or Rolling Stones song

He didn’t need a montage of extreme sports

      

With the launch of the new Macbook Air. Jobs did something so simple, yet so powerfull

     

His prop: the humble manila evenlope.

  

manila-envelope.jpg

At the Macworld conference in San Francisco jobs wondered on stage unwound the string on a standard manila envelope and slid from it the new ultra thin MacBook Air. The crowed oohed and aahed in disbelief, some even laughing incredulously.

steve-jobs-macbook-air.jpg

It could have been any of us. The prop probably cost less than $1.00. This is great news for start ups because we’re only limited to the effort we put into thinking about it.

So the next time we present something to a customer, VC or employee, let’s think like Jobs and make it memorable.

2 Responses

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  1. Brett said, on January 17, 2008 at 4:48 am

    I thought this was brilliant. That one visual aid quickly communicated everything special about the new MacBook Air.

  2. dr.dre said, on January 31, 2008 at 9:41 am

    But how much did the Air cost him???


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