The experiment – Joseph Jaffe
Posted in Advertising, Audience (Consumer), Bootstrapping, Distribution, Marketing Insight, Promotions, Selling, Viral Marketing, blogging, books, business, entrepreneurs, entrepreneurship, marketing, media, networking, permission marketing, startups, strategy, web 2.0, word of mouth by Steve Sammartino on January 23, 2008
JJ of Jaffe Juice is running an experiment to test the theory of his new book – Join the conversation. And it’s this:
Use new marketing to prove new marketing (or UNM2PNM for short)
The underlying thinking is that he use the approaches discussed in the book to promote it – hence providing a proof of concept.
So he’s given 150 books to bloggers and the like (me included) who’ll review it and ‘start the conversation’ – good bad or ugly. So when I get it, I’ll review it right here on start up blog.
It’ll be an interesting experiment to see how the book does in market.
One Response
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I’ll be curious about what you think.