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The difference between ‘Innovation & Different’ February 28, 2008

Posted by Stephen Sammartino in Advertising, Architects, Bootstrapping, Business admin, Business planning, Corporations, Customer, IP, Ideas, Innovation, Launch, Marketing Insight, Selling, architecture, brands, business, business ideas, capital raising, copy writing, design, entrepreneurs, marketing, revolution, startups, web 2.0.
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While watching entrepreneurs pitch their business earlier this week at the Pitch Club in Melbourne Australia, and colleague and I were disappointed at what some people believe to be innovation.

   

Shannon from Shannon says and I agreed that what many people call innovation is simply – different.

Here’s a clear delineation of the two which is a startup blog mashup of multiple dictionary definitions.

Different: unlike in form, quality, amount, or nature. Distinct or separate. Unusual or differing from others.

  

Innovation: a creation, new device or process. The result of study and or experimentation which improves the desired outcome / usage of said device, process or creation.

 butter-stick.jpg 

Sometimes we only need to understand the true meaning of our words to determine if we are ‘on track’.

Quote – Larry Page February 28, 2008

Posted by Stephen Sammartino in Bootstrapping, Business admin, Business planning, Corporations, Customer, Google, Ideas, Innovation, Larry Page, Launch, Life, Marketing Insight, Motivation, Selling, brands, business, business ideas, capital raising, employees, entrepreneurs, entrepreneurship, leadership, marketing, pitching, quotes, startups, strategy, web 2.0.
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larry-page.pnglarry-page.pngLarry Page said:

 

There is a phrase I learned in College called ‘having a healthy disregard for the impossible’. That is a really good phrase. You should try and do things that most people would not.

larry-page.png          ….squint to see Larry….

     

Chances are we’ll still fail to do the impossible most times.

If we don’t try we are certain to fail every time.

Slow is the new fast February 25, 2008

Posted by Stephen Sammartino in Environment, Ideas, Innovation, Life, Marketing Insight, employees, entrepreneurs, entrepreneurship, leadership, marketing, startups, trends.
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WAS (fast) IS (slow)

Fast food, take out

Slow food, cooking, dinner parties

‘Super’ market, processed food, discounts, shelf life, conveniencve

Growing vegetables, farmers market, gourmet food, butchers, real ingredients, less packaging, joyful inconvenience and hence quality

Get rich quick, money making schemes, flipping –shares & property assets, asset accumulation

Passion jobs, wealth in doing, not keeping score, grand designs, experience accumulation

Instant coffee – isolated ergogenic aid

Café latte, macchiato, espresso cappuccino – discussion and social facilitation.

Cheap, more, value

Premium, less, gourmet,

Doing more, expectations

Taking time, internalizing

Ladder climbing, competition, job hoping

Ladder building, collaboration, sabbaticals

Long hours, skipping meals, avoiding exercise, financial objectives, excuse making

Work (no such thing) ‘life’ balance, not skipping anything worth doing. Late on purpose.

Spending less on more

Spending more on less

Pay rates, fringe benefits, promotional opportunities

Mind growth, real flexibility, independence

  

This is some, not all…. but all follow the path. Feel free to add ‘some’

What path is your start up on? The slow path or the fast path?

*reader warning. (none of the above refers to doing reacting slowly in your startup. Just the ’real’ trend of getting our lives back)

This ain’t no disco February 25, 2008

Posted by Stephen Sammartino in Architects, Bootstrapping, Business admin, Corporations, Environment, Ideas, Innovation, Launch, Marketing Insight, architecture, blogging, brands, business, business ideas, employees, entrepreneurs, entrepreneurship, home office, marketing, startups, word of mouth.
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 this-aint-no-disco.png  

This is where we work…

As a follow up to my office space blog entry here’s a web site that can do a far better job of displaying cool offices than I can. aintnodisco.com

Click to check it out.

What to delay & what to fast track February 21, 2008

Posted by Stephen Sammartino in Advertising, Audience (Consumer), Bootstrapping, Business admin, Business planning, Corporations, Customer, Distribution, Finance, Ideas, Innovation, Investing, Jargon, Journey, Launch, Marketing Insight, Selling, Venture Capital, brands, business, business ideas, capital raising, competition, debt, employees, entrepreneurs, entrepreneurship, home office, marketing, startups, strategy, supply chain, web 2.0.
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Start up blog mantra:

Delay expenditure

Bring forward investments

Know the difference between the two. If unsure, ask.

Office space February 20, 2008

Posted by Stephen Sammartino in Bootstrapping, Business admin, Business planning, Corporations, Ideas, Innovation, Motivation, architecture, business, business ideas, design, entrepreneurs, entrepreneurship, home office, startups.
5 comments

Which space would we rather work in?

 This..    

cubicle-farm3.jpg 

or these?

 cool-work-spaces.png 

* click to enlarge

 

(the leggo dudes don’t look very happy to me) 

      

Sure some of these spaces are less efficient (read cost more). But it doesn’t have to be that way…. in any case, how cost efficient is an uninspired and bored workforce whose only thought is getting to the punch clock on time?

   

When our startups leave the kitchen, it doesn’t mean we need to act like the company we left.

Is there… February 20, 2008

Posted by Stephen Sammartino in Audience (Consumer), Bootstrapping, Corporations, Customer, Ideas, brands, business, entrepreneurs, entrepreneurship, marketing, startups, web 2.0.
4 comments

…a company that cares more about its ‘consumers’ than its shareholders?

I think we all start with this in mind, and then at the point of success it starts to get off track somewhere.

Can anyone name one?

Hema – Wow! February 20, 2008

Posted by Stephen Sammartino in Advertising, Audience (Consumer), Business planning, Corporations, Customer, Ideas, Innovation, Marketing Insight, Promotions, Viral Marketing, brand names, brands, business, business ideas, design, entrepreneurs, internet, marketing, media, startups, web 2.0, websites, word of mouth.
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HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam.

Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany.

hema.png

Take a look at HEMA’s product page (switch sound on first).

You can’t order anything and it’s in Dutch but just wait a couple of seconds and watch what happens.

  

Click here to see it.

Click on ‘nog een keer’ to replay, it’s worth a second look…

Startups - get Wow !

Don’t believe what you heard February 19, 2008

Posted by Stephen Sammartino in Audience (Consumer), Bootstrapping, Business admin, Business planning, Customer, Distribution, Launch, Selling, brands, business, business ideas, capital raising, employees, entrepreneurs, entrepreneurship, marketing, networking, pitching, startups, supply chain, web 2.0.
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Cold Calling - is the hardest part of being an entrepreneur. A skill which is game winning.* Don’t believe what you’ve heard, the truth is very few businesses can grow without getting on the phone.

    

cold-calling.jpg

* We’re not talking about selling insurance to unsolicited numbers…no.

We’re talking about contacting people in our world, our place of business, our industry, our corner of technology. Contacting people where a relationship could be valuable to both parties. We’re not selling either, we’re collaborating. But have no doubt, we are still cold calling.  

Encouragement February 18, 2008

Posted by Stephen Sammartino in Audience (Consumer), Bootstrapping, Business admin, Business planning, Corporations, Ideas, Motivation, blogging, books, business, business ideas, competition, employees, entrepreneurs, entrepreneurship, home office, leadership, startups.
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Create a file in your email folder. Title it ‘encouragement’

For the occasions when you get inspired, thanked or congratulated. Keep it. File it. Refer to it.

Delete the insults.