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As seen on (TV) Google March 5, 2008

Posted by Stephen Sammartino in Advertising, Audience (Consumer), Business planning, Corporations, Customer, Distribution, Google, Ideas, Launch, Marketing Insight, Selling, Seth Godin, Viral Marketing, brand names, brands, business, business ideas, entrepreneurs, entrepreneurship, internet, interuption marketing, marketing, media, startups, strategy, supply chain, trends, web 2.0, websites.
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As seen on TV Google… 

Back in the halcyon days of the TV industrial complex, an oft used selling point was the fact that something was actually on TV.

The thinking went something like this: 

  1. TV advertising is expensive
  2. They (brand X) are advertising on TV
  3. They have the money to make this investment
  4. So people must be buying this product
  5. This product must be good
  6. I will buy this product

as-seen-on-tv.jpg 

It built a sense of trust. Trust that evolved from assumed scale.  

Guess what? It’s back! Only this time it’s ‘as seen on front page of Google’. 

The new thinking isn’t too different:

  1. Google knows everything on the web
  2. It’s on the front page of Google
  3. Google has done the sorting for me
  4. Lots of people must be using this site
  5. Lots of sites must be linked to it
  6. I can buy from (trust) this website

The cool thing about this for start ups, is that it really only takes an investment in time and thinking to get there. Not a big media buy.

Uncovering the gold nuggets March 5, 2008

Posted by Stephen Sammartino in Advertising, Distribution, Launch, Marketing Insight, business, business ideas, entrepreneurs, entrepreneurship, marketing, rentoid, startups, strategy, web 2.0.
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One more quick rentoid spruik. We’ve just added a couple of cool things to rentoid.com: 

The rockstar list

The quirky list

and the ’surprise’ function

 rentoid-home.png

They’re all decided by members through a tagging system. We’re hoping they’ll add a bit of a social element and in turn unlock some of the gold nuggets we have hidden in our database of listings…. Click ‘em and be pleasantly surprised.     

    

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