Start Up Blog

As seen on (TV) Google

As seen on TV Google… 

Back in the halcyon days of the TV industrial complex, an oft used selling point was the fact that something was actually on TV.

The thinking went something like this: 

  1. TV advertising is expensive
  2. They (brand X) are advertising on TV
  3. They have the money to make this investment
  4. So people must be buying this product
  5. This product must be good
  6. I will buy this product

as-seen-on-tv.jpg 

It built a sense of trust. Trust that evolved from assumed scale.  

Guess what? It’s back! Only this time it’s ‘as seen on front page of Google’. 

The new thinking isn’t too different:

  1. Google knows everything on the web
  2. It’s on the front page of Google
  3. Google has done the sorting for me
  4. Lots of people must be using this site
  5. Lots of sites must be linked to it
  6. I can buy from (trust) this website

The cool thing about this for start ups, is that it really only takes an investment in time and thinking to get there. Not a big media buy.

One Response

Subscribe to comments with RSS.

  1. mythsnlegends said, on March 6, 2008 at 9:04 am

    great advertisement for startup business alright! the best thing….and yes, as you said Steve, it doesn’t cost millions :)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,226 other followers