Radvertising - by rsvp.com.au
Here’s an advertisement which qualifies as ‘radvertising’ according to startupblog.
A simple insight which is single minded….’Find suitable people who aren’t where you are, right at this moment’ - increase the odds online.
It is very well executed, punchy and entertaining. And importantly the creative idea is directly linked to the brand and category.
Kudos to RSVP an Australian on-line startup which has played it well in old and new media.
Pop quiz
Two people went to work on their startup business.
Joseph got up early started at 8am and worked until midnight, he finished all the tasks on his to do list.
Mary slept in, was tired, got up mid morning flicked through the newspaper, had a few good solid hours in the afternoon and goofed off after 5.30pm. She did not complete all the tasks on her to do list.
Question: Which entrepreneur achieved the most in said day?
A) Joseph
B) Mary
C) Cannot tell.
Answer: C
As entrepreneurs the most crucial mistake we can make is confusing activity with progress. The entrepreneur who achieved most is the one who made the most progress towards their end goal.
We should not confuse time spent with value created.
