Entrepreneurial Focus April 25, 2008
Posted by Stephen Sammartino in Advertising, Audience (Consumer), Bootstrapping, Corporations, Customer, Ideas, Marketing Insight, brands, business, change, corporate social responsibility, entrepreneurs, entrepreneurship, marketing, startups, strategy.Tags: objectives
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We’re entrepreneurs – we’ll have different objectives. but generally we’ll want to do one of the following:
Build a business (revenue focus)
Change behaviour (social focus)
Introduce a new method (technology focus)
It’s important we know which ones apply. The we ought remain focused, and ask ourselves if what we are doing today leads to revenue, creates social awareness or drives usage of our technology.
Are you implying that they are all mutually exclusive?
The post asks ‘which ones’ apply…. hence its clear that we might be tryig to achieve just one or maybe all three!
Steve.