Start Up Blog

Entrepreneurial Focus

Posted in Advertising, Audience (Consumer), Bootstrapping, Corporations, Customer, Ideas, Marketing Insight, brands, business, change, corporate social responsibility, entrepreneurs, entrepreneurship, marketing, startups, strategy by Steve Sammartino on April 25th, 2008

We’re entrepreneurs – we’ll have different objectives. but generally we’ll want to do one of the following:

 

Build a business (revenue focus)

Change behaviour (social focus)

Introduce a new method (technology focus)

 

It’s important we know which ones apply. The we ought remain focused, and ask ourselves if what we are doing today leads to revenue, creates social awareness or drives usage of our technology.

 

 

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2 Responses to 'Entrepreneurial Focus'

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  1. djsobie said, on April 25th, 2008 at 3:08 pm

    Are you implying that they are all mutually exclusive?

  2. Stephen Sammartino said, on April 26th, 2008 at 3:19 pm

    The post asks ‘which ones’ apply…. hence its clear that we might be tryig to achieve just one or maybe all three!

    Steve.

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