TV Interview
If you want see startup blog pontificator in action (Steve Sammartino) – then click on the link below the image.
Just in case you’re wondering it was not paid for, free media generated through consistent media engagement on a personal level. That is done by me, no PR agencies involved and almost 12 months after launch. You’d think we launched the site yesterday, which goes to show how staying the course and self funding can be massive advantages for those of us who are in it for the long haul. Would VC’s have been patient enough to wait 12 months for this type of coverage? I doubt it.
By the way it goes for 7 minutes – which would cost in the range of $100,000 to buy.
Flying under the radar
Flying under the radar – actually has some real meaning. It was once the optimum strategy for a spy plane to fly as high as possible. This was thought the best way to get ‘out of reach’ of enemy and radar. The U2 spy plane did this by flying above 85,000 feet. When one was shot down during the Cuban missile crisis some smart people decided to flip their thinking.
The solution was so obvious in hindsight. Simply fly very low where the terrain blocked radar effectiveness. Underneath the radar!
Maybe it’s time to flip your thinking to solve today’s business problem.
The power of the visual
If you’ve ever questioned the power of a visual, and the ability of it to translate on-line. Then spend 5 minutes scolling through this page from the boston globe. It really is worth a look…1000 words, no doubt.
http://www.boston.com/bigpicture/
if vs when
Here’s a simple idea for the day.
Remove the word ‘if’ from your vocabulary and replace it with ‘when’ while talking about your business, brand or startup.
It’s simple to do and starts the chain of possibilities, ideas and belief. Sounds silly – actually works.
The easiest people to sell to
Are the people you’ve already tried to sell to. Not new leads.
When was the last time your revisited your warm calls and ‘maybe’ customers? It says so much when you go back. You care about them, you’re still in the game, you listened to their objections and have come back with solutions. Do it today, surprise them and surprise yourself.
Risk Unlearning & de-gearing
Here’s a link to my latest article in Anthill Magazine
It’s a thought experiment of what we ought really consider if we want to ‘dream chase’, and the reality that we aren’t really risking much at all.
30 years in the making
It’s easy to get caught up in the hype of the anything Apple does. Including the opening of the new flagship store in Sydney, Australia.
Remember this: The brand loyalty, the innovation, the industrial design and the sexy products are all 30 years in the making.
Uber success takes vocation & patience.
You’re in the right spot!
You’ve probably noticed I’ve changed the look of startup blog. I think it’s alot easier on the eye and quite frankly, looks a lot more professional. I reckon it matches the high quality content now!
It’ll be interesting to see what this visual transformation does to traffic. A little live start up experiment. I’ll be sure to share the results with you. Steve.
Technology transfer
Meet Trev.
Trev is small.
Trev doesn’t like going much faster than 120km per hour.
Trev only fits two people and two bags.
Trev can only travel 150km before he needs a recharge.
But Trev is efficient. He only costs 1.1cents to recharge per kilometer. Trev makes petrol look silly.
Here’s the thing. Trev is only possible because of advances in mobile phone battery technology. A classic case of technology transfer. The question entrepreneurs should be asking is what technology can we utilize from industries adjacent to us?
You can read more about it here.
Your secret idea
Has already been thought of.
Is already being worked on.
In all probability already launched.
Maybe they are entering phase 2 of their launch?
Best we get over it, share our secrets and improve them. Heck, launch them anyway, maybe we’ll do it better.
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