Start Up Blog

Freshness

Posted in Advertising, blogging, entrepreneurs, entrepreneurship, internet, marketing, Marketing Insight, web 2.0, websites by Steve Sammartino on September 3, 2008

On first thoughts we’d assume that green grocers and web developers are in an entirely different business. But upon closer expection there are quite a few similarities. Similarities which can’t be ignored.

First of all – it needs to easy to find what your after. If it’s not obvious, if we can’t see it  we’ll assume it isn’t there.

Secondly – we need things clearly categorised.we need to be able to sort the apples from the oranges. So it makes sense to have them in different sections. Not all bundled up in the one place in a rainbow of colors.

But most important of all things need to be fresh. They need to know it and we need to show it. There is nothing worse than a static website – not only do we want, but we ‘expect’ frequent change.

Clue number 1 – the refresh button.
Clue number 2 – it’s software – it’s made to be malleable.

People want to see what ‘we’ and ‘they’ the members / users are up to. What members are doing, what’s changed, that it’s live, that the site represents what’s happening in the physcial world. This matters for every website, that is any business which happens to have a website. Not just businesses with the web as it’s primary forum.  Youtube does it with it’s most viewed by the day, feature videos and promoted videos. Flickr shows a different photo everytime we click in it. Most cool sites let us register for updates or run a regularly updated blog. It isn’t hard – just important.

Start blog says – change things up a little a lot

2 Responses

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  1. Ross Hill said, on September 3, 2008 at 6:34 pm

    You’re right – I better go check on my freshness factor..

  2. Ben Rowe said, on September 19, 2008 at 11:48 pm

    Steve I haven’t logged into your blog for a few weeks. Or commented for quite a while.

    This is a corker of a post.


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