Start Up Blog

The Best Social Networking tools

We often wonder which are the best social networking tools to promote our business. In many ways it’s all and none.

There’s no shortage from which we can shoose from a business perspective: My space, Facebook, Bebo, Youtube, Blogging, Twitter, Live streaming TV, Ranking sites like Technorati, delicious and Stumbleupon, Virtual world spaces like second life.

The list is endless. In fact wikipedia lists the most notable (well over 100) here.

The best ones to engage and use aren’t those necessarily with the most people, the most features or the most anything. The best ones to use are those which you use properly. The way in which they were intended. There’s no point having your brand or startup on any of them – unless you engage the crowd in the conversation ‘they want to have”.

What does this mean?

It means be there often – turn up, and talk.

It means listen to them – it’s their place not ours.

It means share the information people want to have shared in ‘that’ forum.

It means, give first to them, and expect nothing back.

It means learn from their wisdom.

It means show your personaility and have an opinion.

It means create value to them, whatever value means in that forum.

It means be part of a dialogue, not a monologue.

In real terms all these tools are, is a personification of yourself, startup or brand. Don’t engage in behavior you wouldn’t engage in while in the real world. We mustn’t act like an Amway Sales Agents on line. If it’s bad form in the real world, it’s bad form in the on-line world.

If we just put our brand on all of these spaces and don’t get involved – it’s a waste of time for all parties involved. We are much better off embracing one or two forums and using them often and consistently. Going there, isn’t the same as being there. They are not shortcuts to brand fame. In fact, they take longer, but can be of greater value.

Given that the web is a conversation – we must embrace it and have manners. If we’re patient it’s worth the effort.

Tagged with: ,

6 Responses

Subscribe to comments with RSS.

  1. jwojdylo said, on October 4, 2008 at 2:40 am

    I linked up your site on my first blog on blogger…..check it out if you’d like……..freddiefallout.blogspot.com

  2. Karlotto Winroth said, on October 12, 2008 at 3:57 pm

    I like your perspective of networking tools being the readers place not yours. Never thought about it that way.

  3. [...] are literally hundreds of social media networking tools available on the web, many of which are free and fairly simple to figure out. While it is debatable [...]

  4. Mathew Heggem said, on March 11, 2010 at 3:07 pm

    Hey there, Thanks for sharing this. I just started a vlog, to document my life for 5 years everyday, and your tips will help me to understand how I can grow in this medium. I appreciate the ‘What does this mean?’ section the most. Thank you!

  5. [...] found at http://startupblog.wordpress.com/2008/10/03/the-best-social-networking-tools/ Possibly related posts: (automatically generated)Impact of Social Networking on Metropolitan [...]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,227 other followers