Start Up Blog

Chief Mojo Officer

Chatting with Chris Mander from docolo.com and he came up with an awesome idea – which every business should have.

The Chief Mojo Officer, or the CMO.

Sure, I asked him what they did and here’s what he told me: (with some embellishment)

“Firstly you have to believe in mojo. If you don’t believe in mojo, then forget it. If you do, the CMO is in charge of general “Vibe Strategy”. The CMO has to make sure that the ‘vibe’ is right. There are no real quantitative measurements for mojo – you can just feel it. The CMO is the type of dude who can just feel it. They’ll know when it’s out of whack. The CMO is in charge of things which are nebulous, but actually matter. When the CMO has the general vibe grooving, the mojo is right, and revenue happens.”

Good news for startups with small staff is that we don’t have to wait for the employee head count to justify a new CMO. We can  and should be doing it anyway. It’s our job!

But when you make it, I reckon it would be the best investment any company could ever make. 

One Response

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  1. Scott Carpenter said, on December 12, 2008 at 5:57 pm

    Yeah baby – yeah!! :)


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