Start Up Blog

The Wingman & advertising awards

The following is a true story as told by Ender Baskin:

 A few mates went out for some beers at a local bar. They were young, vibrant guys who where looking to meet some girls. Fine. One of the guys had a very cool t-shirt which said the following:

 “Don’t get too excited I’m just the wingman.”

 The group of boys all loved it. They thought it was very cool, awesome in fact. They were certain it could only enhance his changes of meeting a girl on said night.

 As expected people ‘did’ love it. They all came up and remarked on how funny, cool and smart the t-shirt was. Only problem was, it was all the blokes who happened to remark upon it.

This parable is a a little bit like the type of advertising that wins awards. The producers and colleagues in the industry love it. Yet award winning advertisements don’t always sell the product. Cool and funny is great, often a nice bonus when communicating with our people. But if the basic objective isn’t met, we’re better off with something less cool that actually works.

One Response

Subscribe to comments with RSS.

  1. Xavier Shay said, on December 10, 2008 at 7:38 am

    You can substitute in ‘awesome mustache’ for ‘t-shirt’ in the above story.

    A friend: “I am constantly surprised at the amount of love mustaches get from men, and the absolute lack of love they get from women”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 899 other followers

%d bloggers like this: