Start Up Blog

The Sandwich Man

Maybe you’re a great web designer

Maybe you’re a great coder

Maybe you’re a financial wizard

Maybe you’ve got a flair for industrial design

Maybe you’re a craftsman with unique skills

Maybe you’re great at managing and building a supply chain.

Maybe selling isn’t something you enjoy, like or even care about. Maybe making presentations is the part of business that really isn’t your thing.

Problem is this: There’s plenty of great ideas, businesses and people who never reached their full potential because the selling bit was missing.

Step forward the ‘Sandwich man’

Startup blog definition: Sandwich Man – a gun presenter and public communicator who presents the ideas and sells the dream on behalf of the business.

A sandwich man is called such, because he holds together all the good things like the bread does on a yummy sandwich. Without him all the ingredients, nutrition, ‘reason for being’ could all fall away.

A good sandwich man would start and close any business presentation to people like venture capitalists, suppliers, key accounts, customers and the media.

sandwich

Quite often successful businesses are run by a team where one of the members is the tech genius and the other is the Sandwich Man. Who then communicates the ideas and vision to get people on board. Rarely people are lucky enough to have both skill sets. Regardless of which skill set we have, we always need a sandwich man. We can even bring one into the team on a needs basis.

But without one, we may end up with a great product or business which never gets the traction it deserves.

2 Responses

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  1. Julien said, on December 14, 2008 at 10:41 am

    This sandwich looks so good :)

  2. samotage said, on December 16, 2008 at 8:36 am

    Good to meet you this morning Steve!

    Nice point. Selling is such an important part, and the core to every idea. It takes time and commitment, something that is a difficult juggle for the fledgling bootsole looking for it’s straps.

    Sam.


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