The Big Win
The big win is always the accumulation of many consistent and small efforts.
Our next media appearance, website improvement, large retail customer, software update or advertising campaign won’t deliver that killer blow for our business.
The big win is a hoax. If we want a big win, we’re better off playing lotto.
But if we stay the course, embrace mistakes and make incremental improvements, we’ll consistently move towards our long term objective. And at some point, look back and realise – ‘we’ve arrived’.
Success is often more boring than we’d like it to be.
I love this post. The big things we dream of most happen due to the little things we do. Funny how that works.
i agree with that very much. Nothing really comes easy, even if it seems like that. There is always a lot of dedication and hard work behind it. When that work finally pays off (the big win) it can be a wonderful feeling.