Start Up Blog

New York Series – Coke is ‘not’ it

Posted in entrepreneurship by Steve Sammartino on March 4, 2009

All cultures differ in terms of what is acceptable commercial behaviour. It’s become clear to me that the US has a stronger lassie-fare attitude when it comes to consumer goods and product claims.

coke-plus

Coke with Vitamins!

The government allows this folly, and then wonders why there is an obesity crisis. More like an Intelligence crisis.

Startups – Don’t just make stuff people will buy, make stuff you can be proud.

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2 Responses

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  1. Xavier Shay said, on March 4, 2009 at 10:51 am

    They also secure million dollar 10 year contracts to exclusive sell their stuff in schools. It’s worse than you thought (I’ve just read “Food Politics” by Marion Nestle – evenhanded appraisal of the food industry in the states, bit dry but fascinating nevertheless)

  2. John Lampard said, on March 6, 2009 at 2:06 pm

    Would the “vitamins and minerals” in fact be the artifical additives and chemicals in the drink?!


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