Start Up Blog

When seeking investors

Posted in entrepreneurship by Steve Sammartino on April 10, 2009

Here’s some simple advice when seeking investors for your startup.

Never use the words ‘The Next’…


Regardless of the uber successful business which follows these two words it just isn’t going to happen. For two reasons. The first is our probability of being this successful is almost non existent. Secondly if we are this successful, we wont be the next, but something new.

The main point is when people use the words the next, they lose credibility. And when someone says it to me regarding their new business venture, I find it hard to believe anything they say after that.


3 Responses

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  1. […] Steve’s post titled “When seeking Investors“ at his Start Up Blog got the juices flowing the […]

  2. Brett said, on April 10, 2009 at 11:38 pm

    Great post. I think this echoes of some of the Positioning principles that Ries and Trout made so popular years ago. If you can’t be first in your category, go invent a category where you are first.

  3. kevinxndnvin oxendine said, on September 2, 2011 at 12:15 pm

    Being the next to me simply takes away all sense of original thought.Who wants to be the next.Raise the bar be all that you can be and then be more.

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