Start Up Blog

Boring and Stealth

Posted in entrepreneurship by Steve Sammartino on June 5, 2009

There’s been a lot of conjecture as to my post below – that ‘boring is profitable’. I’ve been inundated with tweets from people providing examples of exciting yet profitable companies. And yes, exciting can be profitable. But that wasn’t the point of the allegory. The point is that Boring is Stealth!

Stealth bombers are about being undetected. If you can’t be seen, you can’t be shot down. Pretty simple concept really. The equivalent of stealth in business is boring. Because boring stuff is invisible to the majority of consumers and entrepreneurs. Given the way we are ‘attacked in business’ is by competitors, then the best way to avoid competition – is by being invisible.  Which for startups is much more probable than developing a monopoly through competitive barriers or brand loyalty.

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One Response

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  1. Kanu said, on June 9, 2009 at 7:43 pm

    Internet made easy to express emotions no matter how it is far. To maintain great family bonding and traditions, Internet is helping in a great way.

    Quote of the Day is :- “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
    rakhi to India


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