Boring and Stealth
There’s been a lot of conjecture as to my post below – that ‘boring is profitable’. I’ve been inundated with tweets from people providing examples of exciting yet profitable companies. And yes, exciting can be profitable. But that wasn’t the point of the allegory. The point is that Boring is Stealth!
Stealth bombers are about being undetected. If you can’t be seen, you can’t be shot down. Pretty simple concept really. The equivalent of stealth in business is boring. Because boring stuff is invisible to the majority of consumers and entrepreneurs. Given the way we are ‘attacked in business’ is by competitors, then the best way to avoid competition – is by being invisible. Which for startups is much more probable than developing a monopoly through competitive barriers or brand loyalty.