Start Up Blog

Deus Ex Machina

Posted in entrepreneurship by Steve Sammartino on July 1, 2009

I had the pleasure the other day while in Sydney to be taken to the Deus Ex Machina workshop. For the uninitiated Deus (as the in crowd call them) are re-built old motorbikes – think big 400cc 1970’s Japanese motorcycles, which are re-built with the greatest retro feel ever and style which is all it’s own. Apparently one of the owners is an Ex Mambo founder and you can see that they certainly have a flair for design and all things super cool. As the pics below show – these guys really understand ‘Theatre at Transaction’.

In summary it’s a great ‘Re’ business. A ‘Re’ business is where we take something old / second hand and make it full of awesome. My words – can’t do Deus ex Machina justice. So maybe this photo journal below can – enjoy!

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This last one is my personal favourite – I can see myself buying this Deus and strapping my Surfboard in the surfboard carrier and cruising down the Great Ocean Road searching for a few secret tube rides.

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One Response

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  1. Ned said, on July 1, 2009 at 3:57 pm

    I hope that baby blue monster is still there when I get back


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