Start Up Blog

How to get investors interested

Posted in entrepreneurship by Steve Sammartino on July 5, 2009

While watching the BBC television show the Dragons Den, quite often the ‘Dragons’ laugh at a business concept they are presented with and think it is ridiculous.

dragons den

Here’s the one thing that makes them eat their words every time:

Sales figures. Revenue, Customers, Repeat orders.

It’s only then they change their view from ‘not interested‘, to ‘I’m listening‘.

If you ever want to get investors interested, go see them once you’ve got sales. When you have revenue coming in it puts the kibosh on negative opinions. In addition,  it increases value of your business and reduces the percentage you’d have to give away for a cash investment.

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One Response

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  1. Mark said, on July 6, 2009 at 3:57 pm

    George Clooney on the left would be a hard nut to crack…


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