Start Up Blog

Business pulse

Posted in entrepreneurship by Steve Sammartino on July 6, 2009

You have a pulse – it’s important it never stops.

Your business has a pulse – when it stops your customers assume your dead or dying.


This why the following elements are crucial for your business or startup:

  • Advertising frequency
  • Newsletter updates
  • Web page changes
  • Twitter feed on your homepage
  • Regular blogging
  • Returning phone calls & emails the same day
  • Speedy invoicing (guilty)
  • Product iterations and improvements
  • PR & media exposure
  • Team, fan, member, evangalist get togethers
  • Conversing with your people on line
  • Conversing with people off line
  • Acknowledging (not hassling) everyone who enters your office, retail space or workshop.

Let your customers know you’re alive, and they’ll treat you like you are. Let them think your dead or dying and they’ll ensure you die for sure.


4 Responses

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  1. Ross Hill said, on July 6, 2009 at 9:07 pm

    Current status : reading this blog post when I should really be…. sending those invoices! #guilty

  2. Pick your own editorial team said, on July 7, 2009 at 11:50 pm

    […] out the iterations, getting things done. The makers, the doers, the ones who are showing us they still have a pulse. You could break it down loosely into three groups – here’s a […]

  3. Why iterations matter « Start Up Blog said, on October 8, 2009 at 2:45 pm

    […] on October 8, 2009 When it comes to startups iterations matter a lot. They are evidence of the business pulse. They mean we are progressing and building […]

  4. […] The good news for web entrepreneurs is this: It’s easy to keep things current. A simple blog entry once a week. A twitter feed in your side bar. Anything which shows your people you’re still in the game. That you have a pulse. […]

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