Start Up Blog

Shiny new business

Posted in entrepreneurship by Steve Sammartino on July 22, 2009

Have you ever had a new girlfriend? You can’t stop thinking about her. You want to make it work. So you start putting in an extra effort to give this relationship the best chance of success. You start buying new clothes, ensuring you look your best, maybe even start going to the gym everyday. In this situation everything matters. You want to spend every waking moment with her, because it is so enjoyable, so much fun, the future looks so bright, the whole thing is so new. At this time we can’t imagine the joy of being involved in this thing ever diminishing.

Eventually, the emotions driven by newness wear off. It doesn’t necessarily mean we love our new girlfriend less, we might even love her more. It’s just a different set of emotions. And this new set of emotions often mean we, are less enthusiastic to prove ourselves, and or make it work – she moves from a chase, to a catch.

new GirlfriendPhoto by Sami

A new startup isn’t much different. Just re-read the above two paragraphs and think back to when you got going on your latest startup. It was a lot like the new girl friend. It was love. The emotions and behaviour have a strong analogy. What matters as entrepreneurs, is having the ability to keep up the momentum when the newness wears off. And there is nothing more certain than this. It will become less fun, less exciting and more arduous. It’s especially evident when we need to undertake administrative tasks with our start up – or keep door knocking after many rejections. It’s our ability to stay focused on ‘old projects’ that will determine our ultimate success.

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2 Responses

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  1. Matt Milosavljevic said, on July 22, 2009 at 3:16 pm

    I couldn’t agree with you more. The start is always the most exciting where everything and anything seems possible and enthusiasm is almost limitless. It’s very easy to lose that after the hubris dies down, at least I know it’s happened to me on numerous occasions.

  2. ezgonow said, on July 24, 2009 at 3:45 am

    It is said that necessity is the mother of invention & it is the necessity that got me started. Now that the newness has worn off however the desperation of keeping things going has taken over. Even though it was more fun in the concept stage exploring new ideas keeps it fresh. For me anyway.


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