Start Up Blog

Difference between traditional & social media

Posted in entrepreneurship by Steve Sammartino on July 25, 2009

This is the difference between traditional and social media in one simple chart (albeit a little fuzzy). Forget all the crap you have read on how social media differs to traditional media. This is it summarized right here on startup blog in terms which matter for business:

Difference between traditional & social media

I’ve made some notes above. Don’t believe what you’ve heard – old media isn’t dead – sure it’s more expensive for the return, but it still kicks but. When rentoid was featured on a nightly news TV show as a positive story, we had more hits that one day than we did for the entire year. And we had been and are investing a tremendous amount of time on new and social media. It’s been a two year effort.

If you want a few other qualitative ideas to take with you then here’s a few:

  • They work better together
  • Social media is incredibly slow but has a compound effect
  • If I had endless funds available for media, I’d still prefer traditional media (for now)

These comments are based on fact and real experience in Australia from my business rentoid.com which has had heavy exposure in both.

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3 Responses

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  1. Edward Harran said, on July 25, 2009 at 11:35 pm

    Steve,

    4th Note – Proliferation and Fragmentation will grow in perpetuality

    Can you explain it more? I get it, but I don’t….

    Nice infographic. Simple. David Armano ‘Logic and Emotion’ eat your heart out.

  2. Lesley-Anne Hornbogen said, on July 26, 2009 at 1:42 am

    I am in total agreement with you. I call it the “Essential Marketing Mix”.

    Traditional marketing – i.e. PR – Advertising & Marketing
    E-Newsletters
    Social Media
    and my http://www.25lettersaweek.com – target mail distribution.

    I have just recorded a podcast on this which should be out next week.

    Good post. Many thanks.

  3. Steve Sammartino said, on July 27, 2009 at 12:34 pm

    Edward,

    I am saying that proliferation and fragmentation will continue to increase forever. This will happen for 2 simple reasons:

    1. The tools are cheap or free. Anyone can publish digital content, create media. The barriers to entry are gone forever. These barriers to entry (cost of equipment & broadcasting licenses) protected media giants in all countries. Now we can compete against them with ‘specific content’ not general content for all.

    2. Markets are being redefined into a mass agglomeration of niches. For example startup blog live would never be a TV show, too niche. But it took away 50 eyeballs last week, who 10 years ago would have been watching TV. Then multiply this by the 10 million other people doing shows like this on micro topics every day.

    Media will never be the same again.
    Steve.


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