Social media – Numbers are irrelevant
I saw this little 1 minute video from Seth Godin (Who I used to worship, and now just ‘like’) and had to post it here. Be sure to read my comments below the video.
Why the numbers are irrelevant to me….
- My blog has few promotional elements on it (they’ll find me if I deserve it)
- I only follow people on twitter I know. I want a conversation. Mind you if you @sammartino at some point I will follow you…. yes I’m interested in conversation.
- Quantity loses to quality every time. Scores are misleading. Numbers are pointless.
- Yes you can meet people on line and then create strong physical friendships. I have many times.
In summary I’d say this. If it doesn’t make sense in the real world (physical life) then there’s a good chance it doesn’t make sense on line. In ‘real life’, that is our off line life we think of our friendships and even business contacts in terms of quality. We don’t go around trying to make 1000 friends and wear a t-shirt that says ‘I have 1000 friends’. Rather, we prefer to have strong meaningful relationships which are one on one. Where both parties benefit. We don’t have a list in spread sheet with the people we’ve met. Sounds ridiculous doesn’t it?
Startups should be using social media to build relationships – not gathering numbers.
From now on I’ve changed my twitter link below on my blog posts. Can you see the change?
I am on Twitter – Click here to chat with me
Subscribe to comments with RSS.