Start Up Blog

How to be remarkable – Mr Price

Posted in entrepreneurship by Steve Sammartino on September 10, 2009

Do stuff that people just have to tell their friends about. This I am about to do.

On Monday I had the pleasure of being invited to a restaurant for lunch with colleagues. The place is called Mr Price. It is run by Mr Price himself.

Upon entering you know you are about to have a different experience. An experience which is extremely unlike any other restaurant meal. The decor and mixed demographic alone is evidence of this:





As you can see from the photos above it could well be your favourite Aunties or Grandmas. But it’s Mr Price. And what Mr price does is open his restaurant (home?) in North Melbourne at lunch time only, 5 days a week. He only serves who ever gets the four tables he has – that’s it. Each table gets served once. He decides what to cook that morning which will include 1 entree and 2 main meals. if you don’t like it – too bad. (Believe me you’ll like it).

Mr Price comes out and greats your personally and provides you with the menu of what is available on the particular day. It will be given to you on a hand written piece of paper which he writes himself. He has very neat hand writing. He’ll have a nice old chat and is a very well spoken articulate man. Once you choose your meal, he retreats to the kitchen to cook it. Oh, he’s also the waiter.

At the end of the meal he comes around the tables and has a little chat. It was during this time that he told us that he likes to sleep in and after doing the dishes, he shuts the doors and goes home until the next day.

Mr Price is a nice guy. Mr Price provides an experience. Mr Price isn’t like other restaurants. Mr Price is remarkable.

What are you doing to make your startup remarkable?


24 Responses

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  1. Ross Hill said, on September 10, 2009 at 12:50 pm

    This place is amazing! And of course I love the ‘big picture’ blogging.

  2. brendanmlewis said, on September 10, 2009 at 12:55 pm

    And his onion & anchovy tarts are to die for.

  3. EppingElectrical said, on September 10, 2009 at 2:21 pm

    Amazing indeed… It is such a warm and unique experience to have lunch at Mr Price that you absolutely HAVE to tell your friends about it.. a sure word-of-mouth earner.. From a business point of view, he has a niche market, knows it well, connects to his customers and gives them an experience they cannot forget – enough to turn them into strong advocates for his business and refer others to it. I’d guess this would also be a great way to feed into his related catering business..

  4. Michelle Matthews said, on September 10, 2009 at 5:09 pm

    I believe Gary (we’re old friends now) said he was open Friday nights as well which is when the new piano gets played.

    I’m excited about the idea of getting 15 friends along for an underground restaurant type experience there.

  5. Steve Sammartino said, on September 10, 2009 at 5:19 pm

    Ok – so let’s do this – Organise a night for 15 people to come along. We already have 3 from what I can gather. Me, @midlycurious is well ‘curious’ and wants to come…. and you Michelle.

    Other startup blog readers put your hand up for an awesome night…


  6. Steve Hopkins said, on September 10, 2009 at 5:32 pm

    I’m in, pending dates. I’ll bring along my housemate Rose, masterchef extrodanaire – who has her own start up to tell everyone about.

  7. Lauren said, on September 10, 2009 at 5:38 pm

    Hey, Would love to come with @andrewsayer !

  8. Steve Sammartino said, on September 10, 2009 at 5:51 pm

    proposed Dinner date is Friday October 15th – if Gary (AKA Mr Price) is not booked.
    Dinner attendees include: @sammartino @mildlycurious @secretshq @stevehopkins +1 @lilylauren @andrewsayer @jwswj @CheyanneBrae @ivoteforart +1

    We’ve just added @ginamailcia and @jetsettingjoyce @rosshill @lucio_ribeiro

    Wait listed we have:
    @jadecraven @amir_nissen @fionaK

  9. Michelle Matthews said, on September 10, 2009 at 6:07 pm

    Alas, my presence is iffy as I might still be in Buenos Aires post marathon but I already predict a huge success and many more to come.

  10. lucio ribeiro said, on September 10, 2009 at 6:13 pm

    Coming, happy and talker .

  11. Jade Craven said, on September 10, 2009 at 6:42 pm

    I would love to be able to come if thats possible. It sounds fabulous.

  12. Fiona Boyd said, on September 10, 2009 at 6:43 pm

    We’ve been to Mr Price’s for a number of special lunches with Dr Terry Cutler – always a wonderful experience. So you have no more seats left – I’d love to come if you can wiggle me in.

  13. Stephen Glanville said, on September 10, 2009 at 7:46 pm

    Now that’s a restaurant! Great article Steve…thanks


    Stephen G

    PS Not a bad name either :-P

  14. Tim Cinel said, on September 10, 2009 at 8:05 pm

    That place indeed look remarkable, I want to go… Sorry to be rude, but what is Mr. Price’s price?

  15. Rose Levien said, on September 10, 2009 at 8:27 pm

    I’m Steve’s +1 – his housemate!! Would love to join you all – count me in! Are we looking at Thursday 15th or Friday 16th Oct? Looking forward to sharing an idea with y’all around another dinners initiative!

  16. Nick Hac said, on September 10, 2009 at 8:33 pm

    Sounds very unique and interesting! I wish i was in melbourne :)

  17. Professor Pazuzu said, on September 10, 2009 at 10:02 pm

    Mr Price’s Foodstore is indeed a magical and mysterious restaurant. A forthcoming episode of my YouTube magic show will feature Mr Price and his mystical abilities regarding the culinary arts. Stay tuned good people, you’re in for a treat!

  18. Xavier Shay said, on September 11, 2009 at 12:12 am

    We have Mr Price here in TZ but it’s just the local supermarket. I don’t think there’s an actual Mr Price either :( They do have dates though.

  19. Stephen Glanville said, on September 11, 2009 at 8:49 am

    First they tried to debunc Santa Claus…I wouldn’t wear it…it’s still beer and cold pizza on the table every Christmas eve…then they tried to turn my teeth in to mere used body parts…the fairies were furious…they’re still a bit pissy….

    So don’t you dare try and take Mr Price away from me…just don’t….Geez, I only found out about him yesterday….:-P

    Bluddy cynics….I suppose Lance Link Secret Chimp is a trained iguana? :- P


    Stephen G

  20. paulhassing said, on September 11, 2009 at 9:11 am

    Ripper post, Steve; well done! :)

  21. Steve Sammartino said, on September 11, 2009 at 9:51 am

    See what people are saying about Mr Price on Yabble


  22. […] I had a wonderful experience last Friday night at an old world restaurant run by Gary Price, called Mr Price’s Foodstore in North Melbourne. I was not new to this venue, and have had a number of wonderful, stimulating […]

  23. […] point of difference and a good PR story to it. The best way to market a business these days is by word of mouth, and (although we might be biased having worked at Google) not too far behind that is search […]

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