Start Up Blog

Risk Taking

Posted in entrepreneurship by Steve Sammartino on September 30, 2009

As an entrepreneur I’m not afraid of ‘considered’ financial risk. Just like any Plumber or Electrician would guarantee their workmanship, we must provide a satisfaction guarantee. It’s a great way to reduce purchase barriers. Something most successful brands do…. here’s a little exercise for you: Next time you a buy a household cleaning product or chocolate bar, flip it over and read the fine print and *bang* you’ll see a money back satisfaction guarantee. We must provide that too.

I’ve also done this on my latest little project Startup School. Here’s a recent conversation I had with my wife over email:

ME: Hey check out my Startup School receipt – pretty cool huh? (below is a part screen grab of said receipt)

Picture 69

Wife: As a law graduate of course, I would nervous about making guarantees but up to you… Like the poetry!

Me: One must embrace risk in entrepreneurial fields and guarantee work, or revenue wont happen. it’s that simple. It’s a risk I’m prepared to take.

Wife: I know….that’s why YOU’RE the entrepreneur!

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One Response

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  1. Andre Sammartino said, on October 1, 2009 at 9:40 am

    I’m glad it’s not Poetry school… that meter is shocking… but the principle is sound.


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