Start Up Blog

Building your personal brand

Posted in entrepreneurship by Steve Sammartino on November 13, 2009

One of the sections at Startup School is building personal brands. Which are of increasing importance in the entrepreneurial sphere. Once upon a time our business reputation built a personal brand. Recently things have flipped somewhat where our personal brands are used to build our business ones. Jay Z style… It just so happens that it works on a micro level as well.

Build a personal reputation, as a smart, caring,  and giving person in this new business context (or have some hit song and Hip Hop wars) and you’ll be on the way to building an external financial brand.

So here’s some nuggets from Startup School to get excited about:

Startup School

One Response

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  1. Glenda said, on December 2, 2009 at 8:38 am

    This is a really insightful presentation! I think it does a good job of outlining the important factors behind strong personal branding. For some other tips that someone can use to build their brand image, I found this webpage:

    http://www.psycray.com/tips-for-building-personal-brand.html

    It provides specific examples on how to get your positive personal brand out there, good luck!


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