Start Up Blog

The art of innovation leadership

Posted in entrepreneurship by Steve Sammartino on December 14, 2009

I was speaking with my brother today when he nailed the topic of innovation leadership in a few words.

He said; You can’t ask the market what they want, you need to invent it, build it and tell them why the future as you conceive it is better.

I really liked his sentiments.

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  1. Lee Devlin said, on January 3, 2010 at 2:11 am

    I hope you don’t mind I tweeted this great insight.. with just a minor edit to get it under 140 characters and gave credit to your TwitterID. Many times I’ve seen product development efforts come off the rails because of endless focus group studies that added many unnecessary features that made the product too late, too expensive, too slow, etc.

    As Henry Ford put it, ‘If I asked my customers what they wanted, they would have told me “a faster horse”.’


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