Start Up Blog

You’re in good company

Posted in entrepreneurship by Steve Sammartino on January 2, 2010

This blog is an example of compound effort. Yes, just like interest, effort compounds too. In the 4 years I’ve been writing it every month the readership has increased. With no real marketing of the blog. Just good solid writing, be open and honest, sharing insights, and letting the wondrous SEO of wordpress do the rest on Google for me. A few things worth considering if you’re into blogging and want to build an audience.

  • I have written 1 blog entry for every day this blog has been live. Consistency and frequency matter.
  • Every entry is on the same topic. Startups and Entrepreneurship. I stay focused by having one of these two words in every entry.
  • I love the topic my blog is about. I find it fascinating and would still write it if nobody was reading.
  • 70% of my traffic is Long Tail, which means that every entry increases my total traffic flow.
  • It taught me more about digital media and the internet that anything else I have done.

Of all things I have done in my career writing this blog has generated the most value. It has documented my thoughts, improved my thinking, built discipline, created a reputation, generated media coverage for rentoid, launched me as a business journalist in other business magazines, it places me number 1 in Google searches for the term startup blog in every country in the world and has built friendships and helped others.

If you read this blog regularly you are among 70,000 other people every month. So you’re in good company. Thanks for reading.


19 Responses

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  1. Andre Sammartino said, on January 2, 2010 at 2:06 pm

    And you’ve inspired others to also embark upon the blogging thing too… thanks are due for that too…

    • Steve Sammartino said, on January 2, 2010 at 3:25 pm

      I’m glad you have started writing…. your blog is now the first I visit every day.

  2. Gabiru said, on January 2, 2010 at 2:18 pm

    It’s great to see someone who really loves writing on the subject one loves. I guess 70,000+ readers monthly are a remarkable reward for the job done, huh?


  3. Paul William Tenny said, on January 2, 2010 at 2:38 pm

    How did you launch the site, did you have an existing sizable audience to bring in?

    • Steve Sammartino said, on January 2, 2010 at 3:23 pm

      I launched the site without any audience at all. I just registered than name on wordpress and started writing. In fact I didn’t even know how many startup blogs there where at the time. In Google my blog was more than 100 pages deep at the end of the 1st year. I just kept writing and sharing my thoughts. No tricks. Simple consistent effort.


  4. Chavah said, on January 2, 2010 at 2:45 pm

    I came across this post via a RT. Thanks for the inspiration. It’s a great reminder of how discipline can pay off. I just added you to my twitter because of this post.

  5. Steinar Knutsen said, on January 2, 2010 at 2:47 pm

    That’s quite an achievement and great evidence that driving traffic is more about the basics than anything else. Love to see WPTouch btw.

    • Steve Sammartino said, on January 2, 2010 at 3:21 pm

      Tell me, what is WPTouch – see honest even when I don’t know stuff :)

      • steinarknutsen said, on January 4, 2010 at 1:06 pm

        WPTouch is the WordPress Plugin you have on this blog, so that it looks pretty with an iPhone friendly theme.

  6. spritzophrenia said, on January 2, 2010 at 2:49 pm

    Thanks. Mine is a startup too, and I relate to the comment about writing what you love. I’d write this stuff even if people weren’t reading. Of course, I love readers and feedback too.

    (It’s if interested)

    go well :-)

  7. Felipe Cerda said, on January 2, 2010 at 2:55 pm

    congrats man! very motivating! it makes me want to write more in my own blog

  8. Scot Newbury said, on January 2, 2010 at 4:14 pm

    Talk about timing, I just posted on my blog about how I need to increase my posting frequency – thanks for sharing and thanks for adding a touch more motivation.

    Best wishes in the new years and again, thanks for sharing.

  9. Faisal Khan said, on January 2, 2010 at 11:52 pm

    Developing a blog about blogging must have been fun. :)

    • Steve Sammartino said, on January 3, 2010 at 8:34 am

      It’s not a blog about blogging. It’s a blog about entrepreneurship & startup businesses ;)

  10. Kevin Rodrigues said, on January 3, 2010 at 2:44 am

    Your blog is one of the cleanest and content rich ones that I have seen. Having 70K readers just shows how much hard work and effort has been put in it.

  11. Giammarco Schisani said, on January 3, 2010 at 6:27 am

    Great! Congratulations! I believe it’s not easy to come up with good content every single day. Keep up the good work.

  12. onealbumaday said, on January 3, 2010 at 9:38 am

    You inspired me too :)

    But I struggle with the one post a day thing

  13. paulhassing said, on January 3, 2010 at 10:06 am

    Nice one, Steve! Someone just recommended your blog and this was the first thing I read. What a great post! Honest, friendly and pithy, yet it serves as a fully formed manifesto. I look forward to diving into the rest of your stuff. Many thanks! P. :)

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