Selling a vision
Aj Kulatunga of Dream Build Inspire Lead asked me via twitter the following question:
Quick advice. #1 Tip for selling a vision ?
So I thought it was worth sharing the answer here because the answer had to be delivered in less than 140 characters.
It’s about their vision, not yours. You need to demonstrate what’s in it for them. Not you. Let them own it. Perceived co creation.
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