Burn the segments
We have to have the guts to burn the segments in our business which aren’t working. Not paying their way.
Why?
Because this not only reduces complexity, it frees up resources for our committed users, customers or members. Those who are really into what we do. Which is most often those who are willing to pay for what we have.
Would you also suggest the same for product lines?
The reason I ask is that I make and sell a range of natural products such as shampoos, green cleaning products and essential oils — all up over 300 different products. Some of them I might sell half a dozen items a YEAR. I’ve considered culling the lines in the past, but I also think that sometimes I drag in customers because I’m the only one still stocking that item (like our homemade carpet deodoriser), and it eventually leads to more sales of the popular items because i’ve had the obscure one still there.
As much as I’d like to consolidate the stuff not paying its way, maybe it’s paying its way indirectly??
Just a thought . . .