Start Up Blog

Entrepreneurship is in our DNA

Posted in entrepreneurship by Steve Sammartino on June 14, 2010

We are all born entrepreneurs. Entrepreneurship is inextricably linked to human behaviour. To explore, to understand, to invent and to embrace take risk. Risk which results in a better situation for us and our stakeholders. Knowing that we will fail, and even learning to endure, no less enjoy that as part of it. Civilisation and evolution of humans is due to our entrepreneurial nature. It’s why we live in houses, drive cars, have climate control and everything we enjoy today. It’s part of our genetic code. It’s what differentiates us from all other creatures.

The word Entrepreneur

en⋅tre⋅pre⋅neur

Noun: A person who organises and manages any enterprises, esp a business, usually with considerable initiative and risk.

The word origin is from 1875-80 coming from the French word ‘Entrepren’ – meaning to undertake. To do something. Also the word Enterprise. Is about entering and taking. Enter / prendere.

To be entrepreneurs is it about doing. Not over replanning or talking. It’s about action. Learning on the job. The most insightful ideas and poignant moments I have had in my life haven’t been while writing or typing, but when I’ve been acting.

Our code must be acted upon. Go act out your code.

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One Response

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  1. What makes a great entrepreneur? said, on October 4, 2010 at 6:22 pm

    […] What I’ve noticed is a number of common characteristics in their stories, and distilled them into this post. Sure, there’s thing like hard work, luck, good people skills etc. But what I’m really interested in are the factors at the very heart of what drives and defines them – what Steve Sammartino, in his Start Up Blog, refers to as the DNA of the entrepreneur. […]


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